We partner with you to create a detailed, actionable plan to address your global expansion. Our approach helps define where and how to play in new markets, ensuring your investments are aligned with clear and achievable goals.

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• Market Assessment & Opportunity Evaluation: We assess target markets and identify opportunities for growth, considering factors such as competition, consumer trends, and the regulatory environment.
   

• Route-to-Market Strategy: We help define the best route to market for your products, whether that’s through distributors, direct sales, or an alternate business model.
   

• Strategic Roadmap Creation: Our team develops a roadmap that includes clear tactical steps and timelines, ensuring you’re ready to enter new markets with confidence.

Our team helps you extend your brand into new markets while protecting your intellectual property and control of your brand through a strategic licensing plan. We work with you to identify and secure the right licensing partner and ensure seamless and successful expansion into new markets.

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• Licensing Strategy Development: We create a licensing strategy that aligns with your business goals, clarifies model imperatives and desired partner attributes.  The approach maintains control and protects intellectual property while providing a sustainable monetized model.
   

• Partner Identification & Negotiation: We help identify suitable local Licensee candidates, conduct due diligence, and manage negotiations to secure a favorable licensing agreement.
   

• Ongoing Relationship Management: If desired, we will manage the ongoing relationship with your selected licensee. We ensure that all parties are diligently working toward mutual success.

We work with brand owners to implement sales plans relevant to the market, category and competitive positioning. We implement this plan with our global team through direct sales to distributors and retailers. 

 

At Stratega Partners, we help brand owners expand globally.  Our focus is to bring to life a strategy that meets your needs, and provide tactics or new models to move from aspirations a commercial reality, in a market of globally!

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• Market Entry & Sales Execution: We lead market entry with and aligned  distributor. We bring clarity to market requirements supporting market entry and ongoing market success based on your realistically aligned expectations.
   

• Channel Development: We build strong relationships with distributors, retailers, and other key sales channels in your target markets.
   

• Ongoing Sales Management: We continuously monitor performance, adapt strategies, and drive results through regular feedback and market adjustments.